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L’Occitane au Brésil: a story of love and respect for Brazil The brand celebrates the stunning nature of Brazil in all its products

L’Occitane au Brésil, a French-Brazilian brand part of the L’Occitane Group, is celebrating five years of having set down roots in Brazilian soil. The brand was conceived and grows every day out of the objective of showcasing the beauty and wonder of our country, accentuating in a simple yet sophisticated way our lifestyle, raw materials, joys, traditions, colors, biomes, natural richness, and culture that inspire a love for Brazil all around the world, without forgetting its legacy: a celebration of Brazil with a nod back to France.

“What we seek is to highlight Brazilian characteristics, without stereotyping just one region of its landmass, which is so vast and peculiar, featuring the Brazilian spirit and its extraordinarily unique biomes in a thoughtful and passionate way. We want Brazilians and foreigners alike to love Brazil as much as all of us who work at the brand do,” explains Victoria Gallo, Marketing Director at L’Occitane au Brésil.

Our respect for Brazil started at the beginning of this century, taking care to highlight the beauty of different Brazilian regions, faithfully conveying Brazilian traditions with its producers sprinkled around the country with sustainability, care for the land, domestically sourced natural ingredients, and a concern for the environment in all stages of production.

All L’Occitane au Brésil products and lines aim to show real stories of love for nature and the joy of the Brazilian people, without animal testing. Nineteen lines have been developed so far, and 218 products have been launched. There are 130 items in the product portfolio. Ten Brazilian artists have contributed to all different creations, with unique designs that highlight our natural beauty. Some of these artists are: Marcelo Rosenbaum, Joana Lira, Renata Moura, Celene Cabral, Ronaldo Fraga, and Dani Cabral, who developed our best-selling lines: Mandacaru, Capim-Limão, Abraço, Cumaru, and Bacuri.

From the launch in 2013 to today, over 180 retail outlets have opened in 21 states, exuding Brazilians’ youthful, daring, and curious spirit.